Gritti explores the intersection of scent and subconscious through Lucid Dreams — a campaign that transforms perfumery into a surreal state of awareness. Rooted in the story of Vanilla Tanà, the visuals move between reality and reverie: vast, sacred landscapes rendered with an ethereal stillness. Combining AI generation and photo manipulation, the imagery captures the essence of discovery and control within the dream — where the sacred vanilla becomes both vision and memory.